Psagot Investment House

Yohan Kadoche

Executive Chairman of the Board

With over 25 years of experience in capital markets and finance across Europe and Israel, Yohan is a seasoned industry leader. Before joining Psagot, he held several senior positions including CEO of Psagot Investment House, chairman of the board at More Magna Asset Management, chairman of the board of Meitav Brokerageת and founder and chairman of Camalia Capital Markets.
Yohan holds a B.A. in finance from IFAM in France.

Tsachi Iron

CEO

In addition to his role as CEO of , Tsachi is also a co-founder of Psagot Equity.
Prior to founding Psagot Equity, as a CPA (MBA), Tsachi led the tax department as a partner at one of Israel’s leading accounting firms. Specializing in corporate taxation and forensic auditing, he brings a wealth of experience in tax consulting and financial accounting.
Tsachi holds an MBA in Finance Management and a B.A. in Economics and Accounting

Uzi Danino

Board Member

Uzi has held a number of senior leadership roles, including senior vice president, deputy head of the business division, and head of the customer assets division at Mizrahi-Tefahot Bank.
He was also CEO and chairman of Excellence Investment House. Today, Uzi is a partner at Carmel Credit and Rosario Capital, and serves as a board member in several publicly traded companies.

Dolev Ben Zaken

Deputy CEO & General Counsel

Dolev is a licensed attorney and certified public accountant.
Prior to joining Psagot, he held positions at the Israel Securities Authority and at BDO Ziv Haft. Since 2013, Dolev has served in a variety of senior roles at Psagot Group, primarily in the areas of legal counsel and regulatory affairs. He has also held positions as director and chairman of the board in several of the Group’s subsidiaries.
Dolev holds an LL.B. in law (magna cum laude), a B.A. in business administration and accounting (magna cum laude) and a B.Ed. in Education

Tuvia Sofer

Chief Marketing and Strategy Officer

Tuvia has extensive experience in marketing, strategy, and the financial sector. Throughout his career, he has held senior positions, including executive management member and head of the retail division at Union Bank, head of marketing at Union Bank and Bank Hapoalim, and head of strategy at Mizrahi- Tefahot Bank. He has also served as a strategic consultant.
Tuvia holds an MBA with honors in finance and marketing and a B.A. in economics.

Michal Laufer

Chief Human Resources Officer

Michal has over a decade of experience leading human resources in top-tier Israeli organizations, including Electra Consumer Products. She specializes in building HR processes and organizational infrastructure during times of change, growth, and M&A, and spearheads strategic initiatives in leadership development, employee experience, employer branding, and organizational culture. Michal holds an LL.B. and is a certified mediator.

Psagot Securities

Ronen Torem

Chairman of The Board

Ronen is the former CEO of Migdal Capital Markets, and has held senior roles across leading investment houses for nearly two decades. Today, he is a partner and managing director at Carmel Credit, and serves as chairman of the board at Psagot Securities.

Haim Kricheli

Chief Trading Officer, Head of Psagot Trade

Haim specializes in financial services, self-directed trading, client relationship management, and more. Haim has held a range of senior roles at Psagot He currently oversees Psagot Trade’s end-to-end client activity.
Haim holds a B.A. in business administration and marketing, and an M.A. in economics and finance. He is a licensed investment advisor.

Liran Ben Ari

Chief Financial Officer

Liran serves as Chief Financial Officer of Psagot Securities. He has previously held several senior positions, including CEO of a non-bank credit company, director of Psagot Securities, and senior manager of credit and business development at Excellence.
Liran holds a B.A. in business administration with a specialization in accounting and a teaching certificate. He is also a certified CPA and spent several years at PwC, one of the world’s leading accounting firms.

Chen Geva

Chief Operations Officer

Chen brings extensive management experience and a strong background in the operations of both Israeli and international securities. She has held various managerial roles at Discount Bank and Mizrahi-Tefahot Bank.
Chen holds a B.A. in economics and political science from Bar- Ilan University, and an MBA with honors from the College of Management.

Guy Bar On

Chief Brokerage Officer

Guy joined Psagot Brokerage 10 years ago, where he established and managed the local bonds desk. With 25 years of experience in capital markets, he has held senior investment management positions at leading investment firms, including Excellence Investments and other prominent institutions.
Guy holds a B.A. in economics and management.

Anat Frumkes

Board Member

Anat is a senior executive with over 30 years of experience in Israel’s capital markets, and deep expertise in securities trading, asset management, custody and clearing, and risk management. She has held senior leadership roles at major banks and financial institutions, including serving as CEO of a stock exchange member company. Anat has also served as a board member and audit committee member in various financial institutions, including Psagot Securities, Clal Pension and Provident Funds, Gilad Pension Fund, and at the Tel Aviv Stock Exchange.
Anat holds an MBA and a B.A. in finance and marketing.

Psagot Equity

Omer Yaniv

Founder and CEO

Prior to founding Psagot Equity, Omer held a partner position in the tax department of one of Israel’s top law firms. An Adv. (CPA), he specializes in corporate finance and Israeli tax law, and offers rich expertise in legal compliance, tax consulting, and financial planning.
Omer holds an LL.B. in law and a BA in Economics and Accounting

Tomer Barzilay

Founder and CTO

Tomer has over 15 years of experience in banking systems and digital applications, software engineering, cybersecurity, and data science. As a former CTO for a regulated Brazilian financial institution and a number of startups, he is an expert in banking technology and digital solutions.

Bentzi Levy

Head of Clients

Bentzi has more than 20 years of experience in employee stock option plans, financial reporting services and investment management. With expertise encompassing the development and design of financial systems, he is adept at navigating complex regulatory environments.

Gili Nahon

Head of Operations

With over 15 years of experience in managing an operations department, Gili has managed and operated various incentive plans for publicly companies. Her expertise spans equity management and operational strategy.

Inbar Lavy

Head of Legal

Inbar has over 15 years of experience in professional affairs departments in the field of trust services, supervising the legal aspects of M&A deals, 102 trust requirements, and more. Her in-depth knowledge also covers legal supervision and corporate transactions.

Dima Markovich

Chief Financial Officer

Dima is a CPA with a expense experience in corporate finance and financial management. He began his career at a leading Big Four firm, before moving into senior finance roles. His areas of expertise include complex financial planning and analysis, cash flow management and strategic financial leadership, both for private and public companies.